What Are The Qualities of A Timeless Brand?

A brand that instantly pops in the mind of a consumer for a certain product, built through the years and has withstood the test of time is one of the definitions of a timeless brand. It is a name or a company that has been around for a long time but is still considered to be among the top brands loved and supported by its audience. A timeless brand is iconic and its branding has played a role to its long-term success.Among the timeless brands that have managed to successfully emerge on top throughout the years includes Apple, KFC, Nike, and Cadbury to name a few. They all have reached a certain level of success, a meaningful brand that did not give in to the fads. They stayed true to their beliefs and managed to stand the test of time.How Can You Make Your Brand Timeless?
As a business owner, it is possible to create a brand similar to these. Your brand can last, with dedication, hardwork and a few tips that could help you push on as you aim for a lasting impression and following for your brand.Knowing What Trends to Ship
Trends come and go. However, there are unique instances when trends can become norms and play an essential role in the market. Automation, for one, is a type that eventually became a necessity to help brands do more without really having to spend more and exert intensive efforts.Companies should be aware on what trends to invest in and what trends are bound to bounce in a few years time. Most of the time, trends are unlikely to be in the future. To withstand time, continue building a strong foundation for your business, crafting your brand identity and solidifying it, creating a timeless brand that is bound to stay, despite and inspite of the trends that may arrive in the industry.Start and Stand with a Brand Strategy
A brand strategy is your business plan. It is a guide that will help you outline where you want to go and how you can get there. Your unique brand strategy includes your traits, your purpose and your voice. These ideas should be conveyed in your branding and marketing efforts.Included in the strategy is the demographic and the psychographic information on your audience. This will guide you through the process of creating targeted efforts that suit your market. Work alongside experts to be able to develop and execute details of your brand strategy effectively. Taking time to develop your brand instead of haphazardly arriving and executing ideas helps avoid rebranding, which can be time-consuming and a waste of resources.Consistent
Timeless brands are consistent. They stick to what they believe in and stand by their branding. What makes it easy for them to stay consistent is they try to keep things simple. Although it may be tempting to go all out when creating a brand – having numerous design elements and cool ideas rolled into one.However, as history reveals, all the timeless and most celebrated brands of today kept it simple – Apple, Nike, Adidas. They kept their branding simple and easy to remember. In one glance, their logos are very recognizable, creating a solid impression of the brand from its audience.Embraces Changes
Creating something timeless and classic is not tantamount to avoiding change. As people and audiences continue to evolve, brands are required to evolve and adapt in some way too. If you want to remain successful and stay in the industry, your brand needs to evolve too.McDonalds is a perfect example for this. It was initially introduced as a destination for affordable, fast-food burgers and fries. Eventually, they had to grow as the demands of their audience evolved. They have branched out to healthier menu offerings such as fresh salads, grilled chicken and apple slices. As you grow as a brand, you grow your audience while keeping the good old ones still satisfied and happy with your brand.Branding is more complicated than most think. It is not just about choosing the right combination of colors and strategies. It is a process and a journey that can help brands become more cohesive, strong, memorable, and lasting.

Advantages Of Choosing An Online Education

Some people are still unconvinced of the legitimacy of online education. The main reason for their concern is the fact that they just don’t know much about the program, and perhaps they might not understand it altogether. The truth is, online classes can be a life saver for those can’t afford the time to go to an actual college campus. The problem is however, some people who would do well to enrol in an online class might not have another chance to enrich their education. However, because of their preconceived fear of this type of learning, they don’t want to use this convenient method of studying. Let’s look at a few advantages and benefits associated with distance learning.The ConvenienceOf course, this one is a given. As anyone will tell you, the main advantage of online education is the convenience. Online schools offer programs that accommodate around the schedules of their students. They let students create their own education. You can learn at the pace and in the timeframe you choose, making you the person responsible for the education you receive. Few people would find disadvantages to this, but, online convenience can turn into hindrance if you don’t possess the skills to properly manage your time, organize your schedule, and deal with procrastination. When doing classwork, studying or even taking an exam, there won’t be a professor looking over your shoulder making sure you are doing the required work. It’s important to use this liberty to your advantage and make sure to not abuse it.The CostThere is no doubt in anyone’s mind about online colleges being less costly than their campus counterparts. But the reason why it’s less expensive isn’t what most people would think. Online classes aren’t cheaper because of a lack in quality. Rather, it is because the costs outside of the classrooms are much lower. First of all, transportation costs are virtually non-existent; the money you would have spent in gas, bus or train fares will not need to leave your wallet. There is also no need to spend an excessive amount of money on textbooks and workbooks because of the online resources available to all students. And lastly, the cost of housing and other living expenses are significantly reduced because students don’t have to rent an expensive apartment on or near campus to study.Access to MaterialAs an online student, you generally don’t use textbooks. Instead, students are provided with online study resources. This is an incredible advantage over campus students. You don’t just have the assigned theory at your disposal; online classes usually give students 24/7 access to lectures, discussions, explanations and comments for personal review. Some schools even offer video lectures and live chats from professors. If they are truly in need of tutoring, students can be offered correspondence with a qualified professor to help them through email, video conferencing and live instant-chats.Aside from the obvious lack of teacher face-to-face contact, online students have virtually no disadvantage when it comes to college education. YOU can potentially be in control of your own education and future success. If you apply the necessary effort, you can accomplish a great deal with an online degree.

Are the Smaller Social Networking Sites Worth Signing Up For?

Many people eschew the smaller social networking sites in favor of the big networks such as Facebook, Twitter and Linked In. Yet before you hop onto the Facebook bandwagon, let’s explore some of the positive aspects of smaller networking sites.Go Where Your Customers Are OnlineThe key to effective social networking online for business is to go to the networks where your customers socialize, conduct business, and network. If your customers are all on a smaller networking site, talking to one another on a specific forum or message board, or hanging out on a popular website, then go there.Think about it in comparison to traditional media. If you’re selling a mass-appeal product such as cookware, then direct television spots make sense. Everyone cooks or at least prepares food. That’s why you see so many infomercials for products like microwave cooking products, George Foreman grills, pots, pans and similar items.Yet a niche business such as model train hobbyists wouldn’t fare as well through direct television spots unless they were chosen very carefully, say placed within a special on the History channel on the development of the railroads. Why? Because although collecting model trains is a wonderful and popular hobby, it’s not a hobby shared by everyone. For every person interested in model trains, there are nine others who don’t care about them.Your job as a marketer is to find the 1 in 10 person who wants – no, needs – the latest, greatest and best model trains out there.If we’re talking about social networking instead of direct television spots, the analogy still holds true. Large sites such as Facebook do enable you to connect with millions of people worldwide. You may do so to network or out of curiosity. That’s all fine. But if you’re trying to maximize your time and efforts using social networking for marketing, it pays to find out first where the 1 person in 10 who wants and needs your product is hanging out. Then go there, get to know people, and share messages related to your product.Marketing Through Social Networking SitesWhat do you do to promote your product or service once you’re on a social network? First and foremost, don’t jump right into your sales pitch. Nothing turns off potential customers more than hard-hitting sales pitches before they’ve even gotten to know you.Social networking sites are first and foremost about networking. Like in person networking events, you want to meet, greet, exchange pleasantries and get to know people. Then and only then can you introduce things you sell or want to promote. Don’t jump right into the sales pitch before you’ve gotten to know someone. That’s about as obnoxious as a sexual come-on at a party when you’ve just met a person. Don’t you want to know about them first?Determine Which One Perform BestOne final way in which you can tell whether or not small social networking sites are better than large social networking sites: test them.Choose three of your favorite social networking sites. Choose one of the smaller social networking sites as one of the three. Now begin to cultivate your messages and relationships. Develop an attractive profile and keep on message. Which one works better for you? Where are your leads coming from? One way to set up such a test as a direct marketing test of sorts is to create a unique URL for each social networking site profile and direct each URL into a special landing page on your website. This way, your site metrics will give you the response rate for your social networking efforts.The only way to really know which sites work best for your promotional efforts is to test them. Get started today! There’s no time like the present.